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Paid Social⏱ ~2 months· Growing Business (anonymized)
Cutting Cost per Acquisition by 69%
Paid social that took a company's cost per acquisition from $120 to $37 in two months while growing monthly revenue 8× — from $500 to $4,000 — through disciplined creative testing and a target-CPA approach.
Results
$120 → $37
Cost per Acquisition
Cut CPA by 69% over two months of disciplined optimization
8×
Monthly Revenue
Grew from $500 to $4,000 per month in the same window
Target CPA
Method
Creative A/B testing and audience segmentation against a target cost per acquisition
The Challenge
The business was spending on paid social without a clear read on what it was getting back. Cost per acquisition sat around $120, revenue was stuck near $500 a month, and there was no framework for deciding which ads, audiences, or budgets actually worked.
What We Did
- ◆Set a target cost per acquisition and made every campaign accountable to it
- ◆Ran structured creative A/B tests to isolate what actually converted
- ◆Rebuilt audience segmentation with lookalikes and retargeting
- ◆Fixed tracking and attribution so spend could be tied to real results
- ◆Scaled only the winners, and cut the rest
The Result
Within two months, cost per acquisition fell from $120 to $37 — a 69% reduction — and monthly revenue grew 8×, from $500 to $4,000. The spend finally paid for itself, on a budget a small business could actually stomach.