← Case Studies
Internal Tools⏱ Days, not quarters· Arkitekt AI (internal)

Arkitekt's Own CRM

We needed a CRM. Instead of buying one, Arkitekt built one — full kanban pipeline, AI-drafted email, Mailgun campaigns and drip sequences, auto-dialer with inbound and outbound calls, and GenAI call transcription and analytics. Now it runs our sales floor.

Demo

Arkitekt's Own CRM screenshot

Results

$0/mo
Vendor Spend
Replaced a six-figure-per-year SaaS CRM stack with software we own outright
Kanban + Table
Pipeline
Drag-free kanban, sortable table, deal value, follow-up reminders, and lead assignment
AI + Sequences
Outreach
GenAI email copy, Mailgun campaigns, and multi-step drip sequences with audience filtering
Inbound + Outbound
Telephony
Auto-dialer with two-way calling and GenAI-powered call transcription and analytics

The Challenge

Every CRM on the market wanted us to choose: pay for the kanban tier, pay extra for sequences, pay again for AI features, then bolt on a third-party dialer and another vendor for call analytics. The integration tax alone was higher than the licenses. So we did what we tell every customer they can do — described what we needed and let Arkitekt build it.

What Arkitekt Built

  • ◆Lead pipeline with kanban and table views, deal values, follow-up reminders, tagging, and lead assignment
  • ◆Automated lead ingestion from Meta Lead Ads, plus a webhook API for any external source (Zapier, n8n, custom forms)
  • ◆AI email generation against any OpenAI-compatible provider, Anthropic, or local Ollama models
  • ◆Campaign builder with live audience preview, AI copy generation, and one-click send via Mailgun or Microsoft Graph
  • ◆Multi-step email sequences with configurable delays and per-lead enrollment
  • ◆Auto-dialer with inbound and outbound calling, plus GenAI-powered call transcription and post-call analytics
  • ◆Reporting dashboard with conversion funnel, source attribution, pipeline value, and 30-day lead trends
  • ◆Multi-user access with admin/user roles, Docker-deployed, SQLite persistence with bind-mounted volumes

Pipeline at a Glance

Kanban pipeline view of the Arkitekt CRM showing leads moving through intake, emailed, contacted, qualified, and closed columns
Kanban view — drag-free pipeline with deal values and reminder badges

Campaigns & AI Outreach

Campaign builder showing audience filters, AI-generated email copy, and provider selection
Campaign builder — filter audience, generate copy with AI, send via Mailgun or Outlook

Reporting

Reporting dashboard showing conversion funnel, leads by source, pipeline value, and leads over time
Conversion funnel, source attribution, and pipeline value — refreshed live

Open Source

We open-sourced a reduced version — pipeline, campaigns, sequences, AI email, Mailgun, webhook ingestion — under MIT. Self-host it in minutes with Docker.

View on GitHub →

Why This Matters

If we can replace a multi-vendor sales stack with a single application that we control end-to-end — including the parts most teams assume you have to buy — so can you. This is the proof: Arkitekt builds custom SaaS, deploys it on managed infrastructure, and the result is software you own.

Next →Insurance Contracting Intelligence Platform